Since 2014, Canada's Red Label Vacations has been holding the "TravelBrands Annual Charity Golf Classic" charity golf event in support of SickKids Foundation (Canada's largest pediatric medical center affiliated with the University of Toronto) under its travel business brand TravelBrands. The 9th event, held in 2024, raised CAD 300,000 in donations. The donation from TravelBrands to SickKids Foundation Red Label Vacations also holds a charity walking event for employees every year, including SickKids Day, which donates 1% of sales. Through various charity activities to date, more than CAD 2.44 million has been raised for SickKids. All donations raised are used to advance the treatment and research of children's heart disease, train the next generation of specialists, and improve facilities.

We will continue to hold events to provide opportunities for participants to interact with each other and improve their health, and we will continue our efforts to give back to local medical care in hopes of a healthy future for children.